The Customer at the Center
This module provides basic knowledge of customer-focused behavior in the day-to-day sales operations of the bakery, pastry, and confectionery industry. Participants explore different types of customers, their needs, and expectations, and learn how to create a positive shopping experience through professional conduct and targeted communication.
After the course you can:
- Understanding the importance of customers to the success of the business
- Be able to identify and categorize different types and groups of customers
- Identifying customers' needs and expectations in day-to-day sales
- Use your communication strategically to create a positive shopping experience
- Act in a professional, friendly, and customer-focused manner even in challenging situations
