The Customer at the Center
This module provides basic knowledge of customer-focused behavior in the day-to-day sales operations of the bakery, pastry, and confectionery industry. Participants explore different types of customers, their needs, and expectations, and learn how to create a positive shopping experience through professional conduct and targeted communication.
After the course you can:
- explain the importance of customers to the success of the business.
- recognize and categorize different customer types and customer groups.
- identify customers’ needs and expectations in day-to-day sales situations.
- use your communication skills effectively to create a positive shopping experience.
- act professionally, courteously, and with a customer-focused approach, even in challenging situations.
